Introduction to Native Advertising

NativeAds is a form of paid media designed to match the form, function and tone of the environment where it appears. It blends seamlessly with the surrounding content, unlike traditional ads that can be disruptive. Native ads are clearly labelled as sponsored Ad to maintain transparency but appear similar in style and format to non-advertising content on the platform.

How Native Advertising works
Native ads are integrated into the user experience to provide value without interrupting engagement. They rely on matching the platform’s look and feel, such as the same fonts, colors, and layout, to appear natural. The goal is to make the ads part of the content flow to increase user trust, engagement, and conversion by offering relevant, useful, or entertaining content aligned with the audience’s interests.

Types of Native ads

• In-feed units
  In-feed ads are advertisements seamlessly integrated into content feeds (social media, news sites, or blogs). They mimic organic posts and are clearly marked "Sponsored," like those on Facebook or Forbes.

• Sponsored Content
  Brand-created content such as articles, blog posts, opinion pieces, videos, or infographics that provide useful or entertaining information while subtly promoting a brand.

• Videos
  Native video ads integrated within streaming platforms or social feeds that feel organic and shareable while promoting a brand.

• Social Media Posts
  Ads that blend in with social feeds in style & format, labelled appropriately, appearing as promoted images, videos, or carousels.

• In-feed Listing products
  Product ads embedded in e-commerce or content feeds resembling organic product listings, including images, descriptions, and prices.

• Sponsored Listings
  Promoted products or content resembling organic listings, such as sponsored search results or e-commerce spots, clearly marked yet styled alike to organic content.

• Recommendation Widgets
  Ads presented as content suggestions or related articles on websites to encourage further user engagement.

• Display ads with native elements
  Ads that look like regular display ads but are contextually relevant to the surrounding content and styled to fit in.

• Custom Native Ads
  Unique formats like Snapchat filters or interactive elements that fit naturally within the app or platform interface.

• App Install Ads
  Specialized native ads promoting app downloads, usually found within app environments or social platforms

Key Elements in Native Ads

• Ad attribution (labels like “Sponsored” or “Ad”),

• Icon or logo,

• Media content (image or video),

• Title or headline,

• Call to action (e.g., “Visit site” or “Install”)